Media Plan

I produced an annual media plan for fashion retailer Banana Republic as a semester project in Journalism 447: Strategic Media Planning with Professor Karyn Riddle at the University of Wisconsin – Madison.
This project consisted of four benchmark assignments; a situation analysis, competitive spending analysis, target customer research and analysis, and media profile.
I produced each component independently using Simmons OneView data software and solely designed the final book which included a compilation of the four benchmarks, added design pieces and a final media plan which I created using Media Flight Plan software.

MEDIA-PLAN-FINAL-BOOK-page-001 MEDIA-PLAN-FINAL-BOOK-page-002 MEDIA-PLAN-FINAL-BOOK-page-003 MEDIA-PLAN-FINAL-BOOK-page-004 MEDIA-PLAN-FINAL-BOOK-page-005 MEDIA-PLAN-FINAL-BOOK-page-006 MEDIA-PLAN-FINAL-BOOK-page-007 MEDIA-PLAN-FINAL-BOOK-page-008 MEDIA-PLAN-FINAL-BOOK-page-009 MEDIA-PLAN-FINAL-BOOK-page-010 MEDIA-PLAN-FINAL-BOOK-page-011 MEDIA-PLAN-FINAL-BOOK-page-012 MEDIA-PLAN-FINAL-BOOK-page-013

MEDIA PLAN BUDGET ALLOCATION

mediaplan_speadsheet

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