Media Planning

Banana Republic Media Plan

I produced an annual media plan for fashion retailer Banana Republic as a semester project in Journalism 447: Strategic Media Planning with Professor Karyn Riddle at the University of Wisconsin – Madison.
This project consisted of four benchmark assignments; a situation analysis, competitive spending analysis, target customer research and analysis, and media profile.
I produced each component independently using Simmons OneView data software and solely designed the final book which included a compilation of the four benchmarks, added design pieces and a final media plan which I created using Media Flight Plan software.

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