During my final semester of undergrad, I worked with a group of four other students of Journalism 464: Public Relations Strategies to create a public relations plan for the owner of a local fitness club. We applied what we learned about the steps of a PR plan – objective, strategy, and tactical planning – to build a strategic campaign. Here you’ll find the first section of our plan: Public Relations Plan

My professional public relations experience includes: client counsel, pitching, building media lists, developing key stakeholder relationships through PR and social media activations, writing and developing plans, and tracking earned coverage