Report: Snapchat vs Instagram
I developed this report for my employer, Pilch & Barnet, to present insights on Snapchat vs Instagram usage and content trends on the platforms. I’m fascinated by the evolution of social media platforms and genuinely enjoy learning how industry leaders are forecasting audience needs to develop these channels.
Instagram content is more diversified than Snapchat with both high-res, production-quality photos and videos AND in-the-moment, raw and authentic Story content. Stories are shoppable as well