Experience

Education

University of Wisconsin – Madison
September 2014-May 2018
Degree: Journalism (BA)
Certificates: Italian and Entrepreneurship

Experience

Associate Producer | Travelzoo | Miami, Florida

June 2021-Present

• Collaborate with multiple internal teams to deliver content that supports business goals and serves a diverse audience
• Conduct research on client brands, offerings, competitors and market to distill key insights
• Develop campaign assets; write compelling copy for deliverables including webpage and email; coordinate with external and internal partners to procure photography and other media
• Monitor and optimize live campaigns on a regular basis across multiple products and locales
• Assist new hire training across different areas of the business

Public Relations Account Executive | Nelson Schmidt | Milwaukee, Wisconsin

July 2020-June 2021

• Strategically planned content across client social media to exceed goals; develop content calendars and visual assets, schedule posts, manage communities, track and report monthly metrics
• Identified influencers and secure publishing rights using CrowdRiff content marketing software
• Collaborated with clients and colleagues to develop insightful strategies for content development and distribution through multiple channels including social, newsletter and website
• Developed media lists, write pitches and press releases, maintain pitch calendar to track opportunities; use Cision to identify media contacts and create reports

Marketing Specialist | Pilch & Barnet | Madison, Wisconsin

June 2018-July 2020
  • Directed influencer marketing program by coordinating travel plans, developing content schedules and managing content curation tasks
  • Implemented digital ads across Facebook, Instagram, Pinterest and Google/YouTube
  • Oversaw all client media buys including television, radio, print, outdoor and digital ads
  • Managed 10+ Instagram accounts and develop pages using Insights to optimize content
  • Created web copy, blog articles, ad scripts and fulfill copy tasks to support content team
  • Tracked Google Analytics data to record client website performance and compile insights for improvement
  • Contributed to creative brainstorming for branding and campaigns
  • Researched industry trends and create reports for business improvement

Content Marketing Intern | Pilch & Barnet | Madison, Wisconsin

February 2018-June 2018
  • Conducted social media audits and contribute content to client social media accounts
  • Maintained client website content, and contribute blog posts and articles
  • Produced weekly client website reports using Google Analytics
  • Provided support in grant writing, media buys, research and public relations efforts

Sales Consultant | Vera’s House of Bridals | Madison, Wisconsin

January 2018-Present
  • Met and consulted with customer in one-on-one setting during private appointments
  • Provided in-depth product knowledge by assisting clients with gown selection
  • Practiced attentive listening and patience to ensure optimal customer experience and high sales
  • Researched and maintained market information from a variety of third-party data sources
  • Served brides, bridesmaids, mothers and prom shoppers with positivity and genuine interest in their vision and needs

Media Relations Intern | American Family Insurance | Madison, Wisconsin

May 2017-January 2018
  • Developed media relations deliverables on products and services
  • Wrote media pitches, news releases, tweets, talking points, infographics, and video scripts
  • Produced editorial content for AmFam Championship website and company intranet blog
  • Organized and conducted interviews for promotional videos and editorial content
  • Developed and posted content on company’s online Newsroom
  • Served as media liaison on site for the American Family Insurance PGA TOUR Champions golf event by assisting with news conferences and contributing to social media platforms to gain 1,800 news mentions

External Communications Intern | Wisconsin Union | Madison, Wisconsin

April 2016-May 2017
  • Composed social media content, news releases and editorial pieces to increase brand awareness
  • Started new blog series which resulted in Facebook engagement 200 percent higher than average
  • Designed media kit for upcoming events to increase coverage accuracy and brand representation

Special Events Coordinator | Wisconsin Union Theater | Madison, Wisconsin

May 2015-May 2016
  • Coordinated with performers’ managers to plan event details for 2-3 shows each month
  • Worked with theater staff to manage crowds and oversee guest affairs at more than 20 shows
  • Attended weekly committee meetings to discuss upcoming theater season
  • Collaborated with directors to plan upcoming theater season of nearly 40 shows
  • Managed artist hospitality i.e.) catering orders, hotel reservations, transportation
  • Presented performers with on-stage curtain speech for 1000+ person audiences

Activities and Awards

  • University of Wisconsin Advertising Club Account Manager (Sep. 2016-2018)
  • Wisconsin Union Directorate Performing Arts Committee (Sep. 2014-Dec. 2017)
  • Pitches and Notes Women’s a cappella (Sep. 2014-May 2016) – Music Director (May 2015-May 2016)

Certifications

Hootsuite Platform • January 2018 • Hootsuite • License 11183895 • View Certificate

Social Marketing • February 2018 • Hootsuite • License 11251717 •  View Certificate