Experience

Education

University of Wisconsin – Madison

September 2014-May 2018

Major: Journalism – Strategic Communications (BA)

Certificates: Italian and Entrepreneurship

Direct influencer marketing program by coordinating travel plans, developing content schedules and managing content curation tasks
Implement digital ads across Facebook, Instagram, Pinterest and Google/YouTube
Oversee all client media buys including television, radio, print, outdoor and digital ads
Manage 10+ Instagram accounts and develop pages using Insights to optimize content
Create web copy, blog articles, ad scripts and fulfill copy tasks to support content team
Track Google Analytics data to record client website performance and compile insights for improvement
Contribute to creative brainstorming for branding and campaigns
Research industry trends and create reports for business improvement

Conduct social media audits and contribute content to client social media accounts
Maintain client website content, and contribute blog posts and articles
Produce weekly client website reports using Google Analytics
Provide support in grant writing, media buys, research and public relations efforts

Meet and consult with customer in one-on-one setting during private appointments
Provide in-depth product knowledge by assisting clients with gown selection
Practice attentive listening and patience to ensure optimal customer experience and high sales
Research and maintain market information from a variety of third-party data sources
Serve brides, bridesmaids, mothers and prom shoppers with positivity and genuine interest in their vision and needs

Developed media relations deliverables on products and services
Wrote media pitches, news releases, tweets, talking points, infographics, and video scripts
Produced editorial content for AmFam Championship website and company intranet blog
Organized and conducted interviews for promotional videos and editorial content
Developed and posted content on company’s online Newsroom
Served as media liaison on site for the American Family Insurance PGA TOUR Champions golf event by assisting with news conferences and contributing to social media platforms to gain 1,800 news mentions

Composed social media content, news releases and editorial pieces to increase brand awareness
Started new blog series which resulted in Facebook engagement 200 percent higher than average
Designed media kit for upcoming events to increase coverage accuracy and brand representation

Coordinated with performers’ managers to plan event details for 2-3 shows each month
Worked with theater staff to manage crowds and oversee guest affairs at more than 20 shows
Attended weekly committee meetings to discuss upcoming theater season
Collaborated with directors to plan upcoming theater season of nearly 40 shows
Managed artist hospitality i.e.) catering orders, hotel reservations, transportation
Presented performers with on-stage curtain speech for 1000+ person audiences

University of Wisconsin Advertising Club (Sep. 2016-present) – Account Manager (September 2017-present)
Wisconsin Union Directorate Performing Arts Committee (Sep. 2014-Dec. 2017)
Pitches and Notes Women’s a cappella (Sep. 2014-May 2016) – Music Director (May 2015-May 2016)
Valeant Dermatology ASPIRE Higher Scholarship; awarded to 3 students nationwide
DAR Good Citizen Scholarship Essay Contest; awarded first place in countywide contest

Hootsuite Platform • January 2018 • Hootsuite • License 11183895 • View Certificate

Social Marketing • February 2018 • Hootsuite • License 11251717 • View Certificate