Experience

Education

University of Wisconsin – Madison
September 2014-May 2018
Degree: Journalism (BA)
Certificates: Italian and Entrepreneurship

Experience

Public Relations Account Executive | Nelson Schmidt | Milwaukee, Wisconsin

July 2020-Present

• Strategically plan content across client social media to exceed goals; develop content calendars and visual assets, schedule posts, manage communities, track and report monthly metrics
• Identify influencers and secure publishing rights using CrowdRiff content marketing software
• Collaborate with clients and colleagues to develop insightful strategies for content development and distribution through multiple channels including social, newsletter and website
• Develop media lists, write pitches and press releases, maintain pitch calendar to track opportunities; use Cision to identify media contacts and create reports

Marketing Specialist | Pilch & Barnet | Madison, Wisconsin

June 2018-March 2020
  • Direct influencer marketing program by coordinating travel plans, developing content schedules and managing content curation tasks
  • Implement digital ads across Facebook, Instagram, Pinterest and Google/YouTube
  • Oversee all client media buys including television, radio, print, outdoor and digital ads
  • Manage 10+ Instagram accounts and develop pages using Insights to optimize content
  • Create web copy, blog articles, ad scripts and fulfill copy tasks to support content team
  • Track Google Analytics data to record client website performance and compile insights for improvement
  • Contribute to creative brainstorming for branding and campaigns
  • Research industry trends and create reports for business improvement

Content Marketing Intern | Pilch & Barnet | Madison, Wisconsin

February 2018-June 2018
  • Conduct social media audits and contribute content to client social media accounts
  • Maintain client website content, and contribute blog posts and articles
  • Produce weekly client website reports using Google Analytics
  • Provide support in grant writing, media buys, research and public relations efforts

Sales Consultant | Vera’s House of Bridals | Madison, Wisconsin

January 2018-Present
  • Meet and consult with customer in one-on-one setting during private appointments
  • Provide in-depth product knowledge by assisting clients with gown selection
  • Practice attentive listening and patience to ensure optimal customer experience and high sales
  • Research and maintain market information from a variety of third-party data sources
  • Serve brides, bridesmaids, mothers and prom shoppers with positivity and genuine interest in their vision and needs

Media Relations Intern | American Family Insurance | Madison, Wisconsin

May 2017-January 2018
  • Developed media relations deliverables on products and services
  • Wrote media pitches, news releases, tweets, talking points, infographics, and video scripts
  • Produced editorial content for AmFam Championship website and company intranet blog
  • Organized and conducted interviews for promotional videos and editorial content
  • Developed and posted content on company’s online Newsroom
  • Served as media liaison on site for the American Family Insurance PGA TOUR Champions golf event by assisting with news conferences and contributing to social media platforms to gain 1,800 news mentions

External Communications Intern | Wisconsin Union | Madison, Wisconsin

April 2016-May 2017
  • Composed social media content, news releases and editorial pieces to increase brand awareness
  • Started new blog series which resulted in Facebook engagement 200 percent higher than average
  • Designed media kit for upcoming events to increase coverage accuracy and brand representation

Special Events Coordinator | Wisconsin Union Theater | Madison, Wisconsin

May 2015-May 2016
  • Coordinated with performers’ managers to plan event details for 2-3 shows each month
  • Worked with theater staff to manage crowds and oversee guest affairs at more than 20 shows
  • Attended weekly committee meetings to discuss upcoming theater season
  • Collaborated with directors to plan upcoming theater season of nearly 40 shows
  • Managed artist hospitality i.e.) catering orders, hotel reservations, transportation
  • Presented performers with on-stage curtain speech for 1000+ person audiences

Activities and Awards

  • University of Wisconsin Advertising Club (Sep. 2016-present) – Account Manager (September 2017-present)
  • Wisconsin Union Directorate Performing Arts Committee (Sep. 2014-Dec. 2017)
  • Pitches and Notes Women’s a cappella (Sep. 2014-May 2016) – Music Director (May 2015-May 2016)
  • Valeant Dermatology ASPIRE Higher Scholarship; awarded to 3 students nationwide
  • DAR Good Citizen Scholarship Essay Contest; awarded first place in countywide contest

Certifications

Hootsuite Platform • January 2018 • Hootsuite • License 11183895 • View Certificate

Social Marketing • February 2018 • Hootsuite • License 11251717 •  View Certificate